In this week’s interview, we have the pleasure of introducing you to Sonia Samtani, CEO of All About You Centre.

As cliche as it sounds, her business was the byproduct of following her inner-calling.  Sonia is essentially a therapist, a facilitator and a workshop creator.  Her own life journey led her to this path after seeing the difference that she felt after working on her belief systems to change the way she felt and behaved.  She qualified as a therapist, and people organically began to come to her as they saw the shift in her and became curious to try it for themselves.  She started small as a one-man band, and eventually grew to train other therapists and design her own workshops.  Essentially, she followed her passion and the business naturally followed suit.

Connect with Sonia
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

I am Sonia Samtani, the CEO of All About You – a leading mental wellness centre in Hong Kong offering therapy, training, workshops, and personalised healing products. Services are provided by resident and visiting practitioners who are experts in Hypnotherapy, Energy Healing, NLP, Tarot Reading, Numerology, and Public Speaking.  My centre is designed to raise global consciousness through a suite of services designed to bring out the best version of yourself through working with the mind.

Personally, I am a licensed Clinical Hypnotherapist and Hypnotherapy instructor, NLP Trainer, Life Coach, Corporate Trainer, Family Constellation Facilitator, Regression Therapist, and Public Speaking Coach. I have been leading workshops since 2005 and designed several programs to facilitate deep healing and conscious living.  I have spoken twice on the TedX platform, and been featured on Vogue, Tatler, Cosmopolitan, TimeOut, Jessica and MarieClaire. At the end of 2020 I launched my book called “52 thoughts for Conscious Living”, which is available on Amazon. My vision for my company is to empower individuals with simple, yet powerful tools to navigate through the ups and downs of life with acceptance, so that they can tune into the magnificence of who they are.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

I understand that to overcome challenges, we need to look inwards and discover the lessons that we are being taught or the blocks that are creating the challenges.  For this reason, I am a big fan of having discussions with my business coach and other business consultants to support me to see things that I have perhaps missed.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Selling is about sharing.  When you are sharing something you believe in and you are doing it authentically for the purpose of contributing to another, then sales comes naturally.  When you are selling to “make” someone do something and you are focusing solely on your gain, it’s lacking a level of integrity and people can see through the inauthenticity.   Most of my sales have come from people hearing me speak and share about my work either formally at events or even in a private setting.

Hong Kong, All About You Centre
All About You Centre, Hong Kong
What is your favourite business tool or system?

– Come up with an idea
– Plan an strategy
– Take action and give it a go
– Reflect and learn from the experience
– Implement the learnings and repeat the cycle

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

Being in gratitude, and acknowledging myself and my loved ones who supported me along the way.

And perhaps treating myself by checking-in on what I would most enjoy; sometimes it looks like o a nice holiday, or time away with my husband, or a self-pampering day, or a gift for me.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: In order to grow, you need to let go.  You cannot hold onto the same systems, people, way of doing things, and even products – everything constantly evolves. 

Lesson 2: Nurture your relationships (with everyone from your clients, to your employees, to your suppliers); it’s the biggest asset that you have.

Lesson 3: The biggest block to growth is our mindset.  We are either not even seeing what’s possible, or too fearful to go there.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

My dream client is someone that’s been so touched by the inner-shifts they’ve experienced in by attending my workshops and sessions, that they want to invest in me as a product and support me to write even more programs, books and techniques that could be globally available.

If you are Sonia’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Sonia. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.