In this week’s interview, we have the pleasure of introducing you to Ranee Cheung, Founder and Senior Consultant of CKP.
For Ranee, she was incredibly lucky that by the time she finished her studies, the requirement for ESG reporting just became mandatory for listed companies in Hong Kong. So she started working at a local environmental consultancy to jumpstart an ESG reporting consultancy service. There weren’t enough professionals in the field at the time who is qualified to conduct such service. But Ranee felt like something was lacking in the communications and intention of their clients then, so she started the business striving to deliver real ESG solutions, hoping to change the traditional mindsets of their clients, to create sustainable value.
Connect with Ranee
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?
CKP is a professional sustainability consultancy that delivers efficient sustainability reporting and innovative solutions to businesses across a wide range of industries. With professional experts assigned to each account, we help clients identify its own unique set of sustainability risks and opportunities, and we work alongside our clients to implement change step-by-step. We kickstart and accelerate companies’ sustainability journey while fortifying them against some of the world’s most pressing and imminent issues. We help companies go from 0 to 50 in their sustainability journey.
At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?
CLEAR is an acronym I like to use.
Clarify – as with any challenge, the first step is to identify the problem and admit that something is not working.
Look – look for solutions and use all resources available to you. Talk to our team, our clients, and our personal connections. Take their experiences and suggestions to heart.
Evaluate – examine the different solutions. There may be many solutions, each with their risks and benefits. Evaluate and choose the best option.
Act – once a plan is in motion, the action then is simple.
Review – this is an ongoing process that will allow you to stay competitive, make plans for future action and keep growing.
Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?
The first contract with clients are really just the beginning, real business value lies in retaining existing clients. CKP collaborates with our clients as a team to create lasting results. And, sales will come in forms of referral and word of mouth marketing. Our client retainment has always been higher than 90%.
What is your favourite business tool or system?
It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?
With a nice bottle of wine and the entire team.
Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?
Lesson 1: Understand your strengths and weaknesses
Lesson 2: Understand the needs and wants of your business, team, and clients
Lesson 3: Play to your strengths
What business-related book or podcast has inspired you the most?
Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland
The purpose of such an interview is to promote your business. Please tell us, who is your dream client?
CKP is aspired to assist businesses around the world who are eager to manage their environmental and social impact, risks and opportunities. We are committed to working with passion and purpose to create sustainable strategies that better the lives of all.
If you are Ranee’s dream client, please contact her through her website, www.ckpsc.com.
Thank you for taking the time to connect with us Ranee. We are delighted to showcase you on our site.
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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.
“There is no force more powerful than a woman determined to rise.” – Unknown
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