In this week’s interview, we have the pleasure of introducing you to Kathleen Yu, Co-Founder and Chief Data Scientist of Nudgyt.

Kathleen and her team saw an interesting challenge in the market when providing data science solutions in the form of reports and consulting. Different managers would interpret the same analytics very differently, sometimes with vastly different assessments. They once had 2 managers look at a piece of information: 7 in 10 sales team members leave the company after 3 months and come to two totally different conclusions! What they realized at that point was that analytics dashboards aren’t enough, information needed to be humanized to make it easier for key decision-makers inside large organizations to act on this.

Connect with Kathleen
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

Nudgyt is a Behavioral Science A.I. that humanizes information through personalized, habit-forming nudges. Nudges are tools that create behavior change in large organizations through applied psychology. Nudgyt has combined this with an AI system that personalizes how people are motivated to close sales, empower teams and increase productivity. In fact, we’ve already been able to increase productivity by over 600% and improve retention by 2x for many of our clients!

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

Through open communication and collaboration. A lot of it involves not taking things too personally, being kind to others, and believing in your team’s potential for growth and improvement.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Selling starts with a good understanding of value. Always start with the value of your product and how it can help the other person.

What is your favourite business tool or system?

 Slack: for communication.

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

By treating myself to a new robotics kit from Shenzhen so I can spend some time on hobbies and other pursuits during the weekend.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Failure is the best teacher. Learn to embrace failure like an old friend. Looking back, my failures (while I hated it at that time and would not wish it on anyone) defined me as a person.​

Lesson 2: Growth and improvement and becoming a better person is about falling in love with the process, not chasing after outcomes. What I realized is that developing a repeatable process (though boring) is one of the most critical components to succeeding and becoming better.

Lesson 3: Believe in the best of people, but always be prepared for disappointment. It’s a good philosophy and has helped me 99.9% of the time.

What business-related book or podcast has inspired you the most?

Principles (Ray Dalio)

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

The clients who are willing to pay for my technology, I’m not too particular!

If you are Kathleen’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Kathleen. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

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