In this week’s interview, we have the pleasure of introducing you to Juria Maree​, Head Coach and Owner of Crossfit Enduro.

Juria has a strong entrepreneurial streak and her other ventures include a guesthouse on Zanzibar and playing a pivotal part in establishing a small vintage flight company in Johannesburg, South Africa. She moved to Singapore to work as a key account manager in a logistics company which she enjoyed but she was painfully aware that the only solace she can find during the day was the hour she got to train at the gym. She decided to try her hand at owning business again but this time in a field she truly enjoys – teaching folks Functional Fitness. Ten years later, they are still going strong.

Connect with Juria
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

I teach functional fitness and show you how to turn fear into courage so you can be the best possible version of yourself. The best version of YOU is what we need to make this world a better place for everyone.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

I tend to discuss challenges with people I have come to trust over the years. Not all challenges are predictable though. A case in point is the Covid-19 pandemic that had a huge impact on my business. Learning to take one day at a time while looking for growth opportunities made a significant difference. In times of trouble, I tend to get back to the basics. For me, that would be customer service and creating an environment of support for my clients.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

I’m in the people business. Care, care, care.

Juria Maree, Head Coach, Crossfit Enduro
Juria Marie, Crossfit Enduro, Singapore
What is your favourite business tool or system?

Haha, does word of mouth count?

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

I celebrate achievements with the community I created at my gym. Not just my achievements but their achievements too. Whether it is improved health markers, newfound confidence, a personal best for a deadlift. We celebrate together.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Surround yourself with winners. Besides my own gym, I lead seminars internationally for a leading fitness company. By having the courage to step out of my comfort zone and upping my game I managed to spiral upwards over the years due to being held at a high standard by my peers.​

Lesson 2: It’s ok to make mistakes. Use it as feedback to tweak your approach and then try again.

Lesson 3: Be bold! Choose your business partners wisely. Be certain you are on the same page and have similar values.

What business-related book or podcast has inspired you the most?

Classics like Who moved my Cheese by Spencer Johnson and The 4-hour workweek from Tim Ferris were great catalysts of change for me years ago. Currently, I enjoy anything from Mark Divine. His no-nonsense approach appeals to me greatly.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

My dream client is a person who is willing to work while having fun learning new ways to stay fit and healthy. It takes courage to step into a CrossFit gym, it can be intimidating for most. The client who leaves their ego at the door is the best possible fit for us.

If you are Juria’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Juria. We are delighted to showcase you on our site.

:: END ::

Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.