In this week’s interview, we have the pleasure of introducing you to Grace B. Parazo​, CEO and Founder of The Bailiwick Academy.

Back when Grace was juggling running her home and her career in the BPO industry, she thought that there must be a better, less stressful way to earn a living while spending more time with her family.

She was into baking and she and her husband love sweets so she attended various training sessions to enhance her baking skills in a number of reputable culinary schools. Grace saw it with her own eyes, people coming from far-flung provinces and even other countries, just to attend these workshops. They had to travel, book accommodations… and a lot of effort. She herself had to spend so much time in horrendous traffic, which meant a lot of time away from her family. She saw the need for a more convenient way of learning.

The idea is for everyone to have more time. Time to do the things they love, time for their families, and even (or more importantly) time for themselves. She envisioned creating a world-class company that supports people to turn their hobbies and passion into a profitable business, thus making time for things that really matter.

Imagine a convenient way of learning about what really interests you, wherein you can study at your own pace and in the comforts of your home… or wherever you decide to be.

In 2018, with only her background in IT, all her life savings, and a lot of guts, The Bailiwick Academy was born.

Connect with Grace
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

I am Grace Parazo, CEO and Founder of The Bailiwick Academy, and mother. We give Filipino mothers the opportunity to learn, earn, and help them succeed in their field and their dream business – all in the comfort of their homes. We are an online learning platform that offers LIFE-CHANGING ONLINE AND ON-DEMAND CLASSES that empower those who are passionate about baking and cooking, to upskill, and help them gain confidence to turn their passion into profit! We offer mentorship from our expert instructors, nurture a community of home bakers where students can share and seek support, plus an online shop that ships worldwide to assist in all their baking needs from ingredients to equipment. If you do not have the time nor the luxury to travel, but want to learn and earn from baking, join The Bailiwick Academy.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

Understand the root cause of the problem, look for a solution.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Listen to what your target market needs and give them a solution.

Grace Parazo, CEO, The Bailiwick Academy
Grace Parazo, Baking Coach, Philippines
What is your favourite business tool or system?

Google Suite

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

Rewarding ourselves with a nice meal. 🙂

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Know your why.​

Lesson 2: Invest in education. Anything that can help you achieve your goal.

Lesson 3: Take action!

What business-related book or podcast has inspired you the most?

Tony Robbins

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

Stay at home Filipino mothers who are passionate about baking, want to upskill, and seriously turn their skills into a profitable and thriving business.

If you are Grace’s dream client, please contact her through her website, The Bailiwick Academy.

Thank you for taking the time to connect with us Grace. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.