In this week’s interview, we have the pleasure of introducing you to Cheryl Lau, Side Hustle Coach of Cheryl Theory.

After dropping out of law school, Cheryl started creating content on social media to document her thoughts, experiences, and journey. As she started to build an engaged audience, she realized that we each have a unique message, story, or work that is of value to this world. This led her to help others show up online confidently to share their story. Over time, her clients have been able to sign paying clients and build successful personal brands and businesses as a result of their coaching together. Today, Cheryl specializes in helping side hustlers around the world to create a business that makes a full-time income on part-time hours so that they have options in life and can create success on their own terms.

Connect with Cheryl
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

My name is Cheryl Lau and I am a Side Hustle Coach. Specifically, I help side hustlers create a full-time income on part-time hours through their businesses. I’m all about creating a business that does not feel like a second full-time job. Ultimately, my goal is to help more entrepreneurs grow their business to a point where they have the choices in their life and career – Whether that’s going full time into their business or remain a side hustler. It doesn’t matter. But what matters most is that you have the freedom to define success and to create life on your own terms.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

The fear of judgment was a block I had to navigate. As I had dropped out of law school just a few months prior to starting my business, I was consumed with what my old classmates would think of my new direction. However, what I’ve learned over the past few years is that the fear of judgment is simply an uncomfortable feeling inside our minds. If we are able to sit with the discomfort in our own minds and not make it mean anything about ourselves as people or entrepreneurs, we can handle anything.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

My biggest sales tip is for those who conduct “sales calls” or “discovery calls” for their businesses. On these calls, it is extremely important to listen attentively and pay attention to the prospective client’s fears, worries, limiting beliefs about investing, and so on. If you are caught up in mind drama about whether you’ll sign the client, you’ll likely miss the cues that the prospect is giving you as well as the opportunity to coach them through their own blocks (which will prevent the prospect from saying yes to working with you).

Hong Kong, Cheryl Lau, Cheryl Theory
Cheryl Lau, Side Hussle Coach
What is your favourite business tool or system?

My Google calendar, 100%. It keeps me on top of deadlines, meetings, and client calls. Also, it lets me track how I allocate my time and time block my schedule.

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

Sometimes, I’ll take my parents out to a nice meal. Other times, I’ll buy a new outfit. It depends on my mood!

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Whenever someone is hesitant to start their business or their goals, the question I will always ask is: What are the costs of your inaction? What income and impact opportunities are you missing out on by not starting to work towards your goals?

Lesson 2: A lot of the minor details in your business are NOT worth spinning out about. Make a decision fast, implement, and move forward.

Lesson 3: My family did not support my life or career decisions a few years back. But fast forward today, they are able to recognize who I’ve become as a person and they acknowledge the impact (and income) I am creating through my work and business. It’s so important to stay committed to the vision you have for yourself, even if you may not necessarily have the support right now. When others see that you’re committed, they’ll eventually start cheering you on from the sidelines.

What business-related book or podcast has inspired you the most?

Vanessa Lau was my very first business mentor, and she was the person who encouraged me to start my business in 2019. She has a podcast called the Turn Your Followers into Clients Podcast.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

I work with side hustlers (whether that means you have a 9-6, graduate school parenting, or anything in between) by helping them sign consistent high ticket clients for their coaching or service-based business. If you’re looking to build your business in a way that is simple yet effective, and does NOT feel like a second full-time job, I’m your go-to business coach!

If you are Cheryl’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Cheryl. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.