In this week’s interview, we have the pleasure of introducing you to Bailey Cherry, Founder & CEO of ReBooked HK.

In early 2019, when doing some spring cleaning, Bailey realised that she had accumulated a LOT of books – particularly English children’s books that both her younger sister and her had outgrown. After doing some research, she found out that there were limited opportunities to pass on secondhand books in Hong Kong, and that Hong Kong had a monumental waste problem – even when it comes to paper waste. Consequently, Bailey decided to create a solution that satisfies her needs and helped the wider community!

Connect with Bailey
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

reBooked is a non-profit social enterprise that helps solve the issue of Hong Kong’s monumental waste problem and lack of access to children’s books simultaneously. Essentially, we provide two convenient services: a.) easy and free collection for those who would like to pass on their books b.) an online and retail store (as well as donations to NGOs) as a platform to access these books.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

As a 16-year old with limited experience running a business, I seek guidance from others when I face challenges. Whether it be mentors, industry experts, or family members, I find it valuable to hear from an outside perspective.

I also remember to keep my priorities in mind when making challenging decisions. reBooked really values community, circular economy, sustainability and social impact, and I keep these in mind when deciding how to solve an issue.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Make it a priority to connect and engage authentically with the customer.

When it comes to sales, there are so many questions running through the seller’s head – will the customer purchase a product? If so, how many? What is the cost of customer acquisition? How can it be lowered? What’s keeping them from buying one of our books?

What works best for me is to take a step away from these burning questions, and instead, try to engage meaningfully with the customer. When selling in-person at my store, I answer any inquiries, give them recommendations and also share with them anecdotes (anything from my favourite childhood series to stories about running reBooked). Storytelling is always a great tool to connect with!

Customers are much more keen to support the business of someone they know, rather than a complete stranger.

Bailey Cherry, Founder, Rebooked HK
Bailey Cherry, reBooked Hong Kong
What is your favourite business tool or system?

One of my most-used sites is the graphic design platform Canva. I use it to make everything from social media posts to pitch decks. It’s an array of available graphics, fonts and templates make it so easy to create almost any visual content!

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

My family is truly my biggest support system – both with my personal life and reBooked. So, I celebrate any achievements with them!

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Nothing is perfect. There is no such thing as a perfect time to launch a business, the perfect team member, the perfect time to introduce a new campaign, the perfect amount of funding. Instead of waiting for something to be “perfect” to pursue it, do not be afraid to simply start – and continue improving along the way. The goal is progress, not perfection.​

Lesson 2: Approach all opportunities with an open mind, but do not be afraid to say no to some of them. We only have 24 hours in a day and there will always be so much to do. As hard as it may be, you have to be selective and choose to pursue activities that add value to your life.

Lesson 3: Prioritize social impact. As a social enterprise, one of the reBooked’s values is community outreach – we have donated books, financially supported and loaned our space to various NGOs. Having these community partners is a great way to build connections, and also makes our team feel incredibly motivated because we know our work is truly making a difference.

What business-related book or podcast has inspired you the most?

My favorite business podcast is, “The Goal Digger Podcast” by Jenna Kutcher – who is a female entrepreneur herself! She provides advice on anything and everything for entrepreneurs. Some of my favourite recent podcast episodes from her are “5 Things You Need to Do When You Need Motivation and Inspiration” and “5 Ways You Can Cut Costs in Your Business Today”.

An honorable mention goes to Never Too Early – a podcast co-hosted by me! The podcast is for and by youth changemakers. In each episode, a new teen activist or entrepreneur discusses their cause and their entrepreneurial journey. Our first episode recently aired, but we plan to release new ones weekly.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

reBooked’s dream client is any family passionate about books and living sustainably. As the children of this family grow and advance in reading levels, they are people that would purchase books then re-donate them to reBooked, thus contributing to reBooked’s mission of a circular economy.

If you are Bailey’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Bailey. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

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