In this week’s interview, we have the pleasure of introducing you to Aysha Iqbal​, Founder of Tamil for Kids.

Aysha grew up proclaiming her proficiency and pride in Tamil through academic and extracurricular activities. Then as she entered adulthood, she realized that Tamil was not being used by families as much as it was in the days. Proficiency in the Tamil language as a mother tongue was dwindling amongst children! Aysha felt that she had to do something so children continue to cherish the significance of her mother tongue and one of the national languages in Singapore. Hence was the birth of ABCs of Tamil for Kids.

Connect with Aysha
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

My company, ABCs of Tamil for Kids strives on developing physical and digital educational products that help Singaporean Tamil families introduce Tamil to their children, so they are ready to perform well in school with the use of technology and many interactive hands-on techniques. We compete in the growing Tamil educational tools and learning centres market. However, we strive to be different by also creating and designing our own sets of Tamil resources that aim to use out-of-the-box techniques to help children master the different aspects of the Tamil language. Currently, we have several products created in-house, storybooks and puzzles curated from quality sources, and interactive flashcards and posters as well.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

Challenges are sadly a part of any business. The best way I overcome them is to take a step back and evaluate when things seem to go wrong. Also, always being educated on changes and trends seem to come in handy on many occasions. It is important to be willing to make changes when some strategy is not working. They must also not fall for all trends and flashy gimmicks that take them away from their core values.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

My number 1 sales tip is that you need to ensure that the user experience is best when they navigate your shopping medium. It needs to be user-friendly, easy to understand, and seamless. That is how you convert a prospect into a paying customer. You have to be simple and straightforward to be sure that you do not lose them.

Aysha Iqbal, Tamil for Kids, Singapore
Aysha Iqbal, Founder, Tamil for Kids
What is your favourite business tool or system?

At this moment, Shopify! It has been an amazing tool for me to use for our online website. The user experience and enhancement features are remarkable. You can find add-on apps for anything you want your site to be able to do!

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

Firstly, I share it with loved ones who have been my rock as I build this business. Particularly, my son. I feel that he should be learning and inspired by his mother’s experience. At times, I take a day off business work to enjoy the win as well.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Change is the only constant. Never hesitate to change something for the better or change something that is not working.​

Lesson 2: Do not get distracted by every shiny toy and trend. Stay true to your ultimate end goal.

Lesson 3: It is important that you take care of your health first, before focusing on the growth of your business. Get rid of silly notions that sleepless nights are what make a business thrive. You need a healthy and clear body and mind to grow your business to endless heights.

What business-related book or podcast has inspired you the most?

Currently, kellyroachofficial and tintedwateva on Instagram have been inspiring me the most. I like their short snippets of motivation and ideas to ensure that we stay true to our end goals and not get sidetracked at every turn. That can happen a lot in today’s distracted world.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

My dream clients are parents and loved ones who are striving to teach Tamil to their young children aged 3 and above. Ideally, these children are in preprimary and primary school. While most of my focus is on Singaporean Tamil families, we are also available to Tamil families residing on a global scale as well. My dream clients in Singapore would ideally be working with their children to get them ready to progress well with Tamil classes at school, all while getting fluent in the long run. Our international dream clients would be working to let Tamil continue to live in their families as they build a life far from their hometown.

If you are Aysha’s dream client, please contact her through her website, The ABC’s of Tamil for Kids.

Thank you for taking the time to connect with us Aysha. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

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