In this week’s interview, we have the pleasure of introducing you to Arcadia Kim, Founder and President of Infinite Screentime.

Infinite Screentime is the cumulation of two disparate parts of Arcadia’s life: the Chief Operating Officer of Electronic Arts Los Angeles and the Stay At Home Mom. When the iPhone was released in 2007, the same year her son turned one, she didn’t expect how this portable Weapon of Mass Distraction would impact so much of her family’s everyday life.

As someone who made games for a living, Arcadia knew first-hand what it took to make a video game… It was made to hook you! So rather than fight the tide of screentime allure, she decided to surf it. She came under the realisation that she can’t fight this tide, personally and as the caregiver, mentor, and guide for her children. Technology is a language for kids. And screentime is the medium. Arcadia realised she was not properly preparing them for their new reality. And many of her friends were equally in need of guidance. Arcadia started Infinite Screentime for all families to help them figure out the challenges of screentime on behalf of our kids’ future.

Connect with Arcadia
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

Infinite Screentime is a movement dedicated to dispelling the negative connotations of screentime and building a community of coaches, educators, and child advocates that helps to raise the screen-smart kid.

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

Focus. Early when I was setting up the business, I worked with a business coach who helped me define the core of my business. We put together vision boards, wrote mission statements, and developed mantras and manifestos. That early work was critical for me to know what opportunities were within my core business and what I should just let pass. Boundaries are actually more important for opportunities.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Live your product and you will be a walking sales tool.

Arcadia Kim, Infinite Screentime, Hong Kong
Arcadia Kim, Founder, Infinite Screentime
What is your favourite business tool or system?

I’m so surprised by how many business decisions are made over WhatsApp. This chatting app has become a cornerstone for coordinating with clients, networking with partners, and staying on top of decisions. The tool also moves at the speed of a start-up so it is really fast!

It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?

I celebrate with my family! I want my three kids to see how I am putting together this business. We talk about the struggles of balancing time, showing intention, and setting clear goals. When I fall short of a business goal, I ask my kids what they think and it’s surprising the interesting advice that they give me. Because we are on the journey of building Infinite Screentime together, when I experience an achievement, it feels like a win for the entire family.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Screentime is a language for our kids. So, instead of constantly focusing on the danger, limits, and threats, I encourage you to have conversations about the successes, connections, and opportunities. Technology has changed everything in our life from the way we work, learn, connect, and consume. Let’s demystify and reconstruct screentime. Let’s stop talking about screentime like it’s sex, drugs, or alcohol. Let’s start talking about it like nutrition, physical activity, and hygiene. Something we ALL need to know how to do well to survive and thrive.​

Lesson 2: Infinite Screentime is not for the faint-hearted. It requires introspection, patience, and discipline to see the fruits of this path. In the beginning, your kids will love it, but in the end, they may start to get super annoyed by your constant questions, fascination, and desire to observe AND PARTICIPATE.

Lesson 3: Business is always a work in progress. It is always evolving and changing. In order to survive and thrive you need to make small adjustments everyday.

What business-related book or podcast has inspired you the most?

 “The Art of Screentime” by Anya Kamenetz. Written by the lead digital education correspondent for NPR, this is the first book on the topic of screentime and families that is balanced and sane.

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

Any family who wants to get control of their technology by putting purpose and mindfulness into their screentime. The simple fact is technology is not going away. Just when you thought one app is hip, there is a new one that is better, faster, more fun, and more addictive. Infinite Screentime advocates for teaching principles about technology and media use at age-appropriate doses to your kids to help unleash opportunities for them to make their own choices. It can give a teenager the ability to reflect before posting something that might haunt them later in life. It can provide that tween the ability to stop and ask themselves, “Have I played enough?” It encourages a schoolchild to explore new skills through safe videos and apps. If parents want more peace of mind, they can adopt this more evolved philosophy around technology and join the Infinite Screentime movement.

If you are Arcadia’s dream client, please contact her through her website,

Thank you for taking the time to connect with us Arcadia. We are delighted to showcase you on our site.

:: END ::

Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.