In this week’s interview, we have the pleasure of introducing you to Anne Knecht Boyer, CEO of International Parent-Infant Program PIP.
While working with the one to five years old children with a Tobbel Tots program, Anne saw how the basic motor skills of the children were lacking so she went to Germany to get the PEKiP (Praguer Eltern Kind Program) and PIP (Parent-Infant Program) and she introduced it in Hong Kong in 1996-1997. First, from her home in Aberdeen Marina Club where Anne was doing Tobel Toots and from there she built up PIP from 6 babies to 160 babies in 2014-2015 in Tin Wan. Now PIP is located in Sheung Wan recovering slowly from the pandemic and hopefully, she can rebuild the unique stimulating program based on all that your baby should be achieving in fine and gross motor skills in the first year and where parents and infants learn together!
Connect with Anne
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?
PIP is where parents and infants learn together! 100 activities and games for your baby’s first year. Come and join this unique program and give your baby a head start!
At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?
I had to move several times to be able to find a venue that I could afford being an independent businesswoman with no financial help. Of course, with time and being the only psychotherapist specializing in the first year of a baby’s life, my program and my expertise were recognized by the Hong Kong community. At first with the ex-pats and now with local and mainlander parents.
What was also difficult is to promote PIP to Medical clinics that were not willing to promote PIP to their clients to offer an option for the babies who needed extra gross motor stimulation. The bigger cost always has been advertising as my clients stay with the program only 3 terms or less.
Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?
By giving a good program, giving each of my lessons new challenges, activities, and games. Message parents when they go home to post on Facebook and Instagram photos of our sessions as well as the WhatsApp groups. I am encouraging my clients to post and write positive reviews.
The parent’s magazines and giving coupons, perks, and discounts didn’t work for PIP.
What is your favourite business tool or system?
Now I have a lady who is taking care of my Instagram post and helping me to get more followers.
It is important to celebrate your achievements, particularly during the difficult times. How do you celebrate your achievements?
I will be able to celebrate my achievement if I sell PIP before July 2023. After 25 years in Hong Kong, I will retire and it will be sad if PIP doesn’t exist anymore. Hong Kong has been good for PIP and PIP has been a good asset for parents in Hong Kong.
Being in business is like an education in itself, what are the two most important lessons you’ve learned in your business?
Lesson 1: To deal with new parents of different backgrounds and nationalities, communication skills are very important.
Lesson 2: The flexibility to move venues and make all the changes in a 1-2 weeks period.
What business-related book or podcast has inspired you the most?
Of course, without having done the PEKiP with my baby girl in Switzerland I wouldn’t come across such an educational program. The training itself was very professionally done and with my background, I was able to design a program suitable for the HK community.
The purpose of such an interview is to promote your business. Please tell us, who is your dream client?
All parents with babies from 6 weeks to walking stage. PIP having the infants in such a restricted flat in HK need to be able to move around crawl and climb and PIP offers an obstacles course that crawlers can really be challenged and achieved their full potential gross & fine motor skills social skill and cognitive skills.
If you are Anne’s dream client, please contact her through her website, International Parent Infant Program.
Thank you for taking the time to connect with us Anne. We are delighted to showcase you on our site.
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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.
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