In this week’s interview, we have the pleasure of introducing you to Anita Patel and Sheetal Avlani, Founders of Zero Yet 100.

Zero Yet 100 is rooted in their personal experience and love for the planet. As avid hikers and passionate vegetarians, Anita and Sheetal sought an all-natural, safe deodorant that actually worked – even in the face of humidity and intense workouts. They tried practically every product on the market and were shocked to find the ingredient lists of commercial deodorants filled with toxic chemicals. Ultimately, they hand-crafted their own natural deodorant with just three ingredients. It was so well-received that they decided to create a stable formulation that anyone could use. Now Zero Yet 100 has a whole line of all-natural skincare!

Connect with Anita and Sheetal
Let’s start with the timeless 60 seconds ‘elevator pitch’, what’s yours?

Hi! We’re Anita and Sheetal, and we strive for sustainability one deodorant pot at a time. Our all-natural skincare line, Zero Yet 100, was founded on the premise that skincare should be safe for all in the family to use, sustainably produced and packaged, and kind to Mother Earth. We’re busy crafting a better future for the next generation. Join us on our journey!

At one point or another, it is inevitable that challenges will pop up in business. What’s your approach to overcoming challenges?

We’re not afraid to sweat! The only way to confront challenges is head on: we buckle down, work harder, and strive to solve problems creatively. As a small business, the pandemic impacted us deeply, but it also made us more flexible and resilient. We’re stronger for it.

Sales and marketing are two very important, but different, functions within a business. What is your number one sales tip?

Our first customers were friends and supporters who saw us not as a brand, but as people they could relate to and trust. People buy from people, not brands. So, we’re never afraid to show our faces. It’s so important to establish trust with your customers, and be transparent not only about your products but also share your challenges as a business.

Anita Patel, Sheetal Avla, Founders
Hong Kong, Anita Patel, Sheetal Avla, Zero Yet 100
What is your favourite business tool or system?

Especially during these times, social media is the single most powerful tool at our disposal. We use it to communicate, connect, and build our identity as a brand committed to serving our customers while protecting the planet.

It is important to celebrate your achievements, particularly during difficult times. How do you celebrate your achievements?

We could not have built Zero Yet 100 without the support of so many people. So, when we have the chance, we love to give back to the community. For Mother’s Day, we ran a special initiative where we donated a portion of our proceeds to the Indian Women and Child Welfare Trust, a charity based in India that supports women from all walks of life.

Being in business is like an education in itself, what are the three most important lessons you’ve learned in your business?

Lesson 1: Listen to your clients. It was through cultivating close relationships with our clients that we understood the demand for plastic-free packaging. We never looked back, and we’re now 95% plastic-free!

Lesson 2: Practice gratitude and give back. It’s so crucial to step back and appreciate how far you’ve come, as well as all the people who got you there. In addition to our Mother’s Day campaign, we highlight members of the community through our IGTV series.

Lesson 3: Never stop learning. Keep experimenting, and trying new approaches!

What business-related book or podcast has inspired you the most?

“The Seven Spiritual Laws of Success: A Practical Guide to the Fulfilment of Your Dreams,” by Deepak Chopra. Most of us have a subconscious belief that business means being aggressive, holding negativity and jealousy amongst competitors, but after reading this book, we feel business can be done with compassion for all, and with the aspiration that “we can all grow and succeed together.” My First Million is a must-listen podcast for an entrepreneur or anyone looking to dive into entrepreneurship!

The purpose of such an interview is to promote your business. Please tell us, who is your dream client?

We feel so honoured to have such a wonderfully supportive community here in Hong Kong and Asia at large. Our ideal clients are people who want to make more conscious buying decisions. We never push our customers to completely revamp their lifestyles, but we do help people embark on their sustainability journeys through safe and effective products that can ease the transition to a healthier lifestyle.

If you are Anita and Sheetal’s dream client, please contact them through their website,

Thank you for taking the time to connect with us Anita and Sheetal. We are delighted to showcase you on our site.

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Women Business Owners Asia is a passion project to showcase the women, living in Asia, who have taken the plunge and started their own business.

“There is no force more powerful than a woman determined to rise.” – Unknown

If you’d like to see a Women Entrepreneur profiled, please ask her to fill out our interview form.